Trends & Insights Archives - Marketing Vietnam

Understanding Cốc Cốc Users: A Deep Dive into their Demographics, Regions, and Behavior

Leave a Comment / Local Platforms & Tools, Marketing Landscape in Vietnam, Trends & Insights / Louise Marketing Vietnam

As the digital world continues expanding, browsers like Cốc Cốc are growing in popularity. This browser, developed by the Vietnamese tech company of the same name, provides a tailored internet experience for Vietnamese users. But who exactly uses Cốc Cốc today? Understanding this browser’s demographics, regional spread, and user behavior can provide us with valuable […]

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The Power of Storytelling in Vietnamese Advertising Campaigns

Leave a Comment / Marketing Landscape in Vietnam, Seasonal Marketing, Trends & Insights / Louise Marketing Vietnam

Hello and welcome! If you’re a marketer, advertiser or simply an enthusiast of creative storytelling, then buckle up, because today, we’ll be diving into the fascinating world of Vietnamese advertising campaigns and their masterful use of narrative. Storytelling in Advertising: A Universal Tool Storytelling is not a new concept. From the ancient times of cavemen

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Embracing the Change: How Vietnam’s Growing Middle Class Influences Brand Loyalty and Purchase Decisions

Leave a Comment / Marketing Landscape in Vietnam, Trends & Insights / Louise Marketing Vietnam

As you navigate today’s global economy, it’s crucial to understand the shifting dynamics of emerging markets. One such market that piqued our interest is Vietnam, a country experiencing a significant rise in its middle class. This socio-economic transition is shaping brand loyalty and purchase decisions in unprecedented ways. So, if you’re looking to expand your

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The Impact of Buy Now, Pay Later (BNPL) on Vietnam’s E-Commerce and Consumer Spending

Leave a Comment / Digital marketing trends, Marketing Landscape in Vietnam, Trends & Insights / Louise Marketing Vietnam

Hello dear reader! Today, we’re diving into a fascinating topic that’s transforming the way we shop online: the Buy Now, Pay Later (BNPL) trend. This payment method, which allows consumers to purchase products immediately and pay for them in installments, is quickly gaining popularity worldwide. But did you know that it’s making significant waves in

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Decoding Gen Z’s Viral Trend Culture: Lessons for Brands Targeting Young Vietnamese Consumers

Leave a Comment / Influence Marketing, Trends & Insights / Louise Marketing Vietnam

Hello there! If you’re a brand looking to tap into the dynamic market of young Vietnamese consumers, then you’ve landed at the right place. Today, we’re decoding Gen Z’s viral trend culture to help you better understand and engage this influential demographic. Understanding Gen Z Gen Z, the digital natives born between 1997 and 2012,

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How Active Lifestyle and Mental Wellness Trends Are Shaping Vietnam’s Health and Wellness Marketing

Leave a Comment / Digital marketing trends, Influence Marketing, Trends & Insights / Louise Marketing Vietnam

Are you aware of the significant shift happening in Vietnam’s health and wellness industry? It’s impossible to ignore the rising trend of active lifestyles and mental wellness practices that are shaping the marketing strategies of businesses in this sector. As a company or a consumer, understanding these trends can help you stay ahead of the

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The Boom of Eco-Friendly and Sustainable Brands in Vietnam’s Consumer Market

Leave a Comment / Marketing Landscape in Vietnam, Trends & Insights / Louise Marketing Vietnam

In recent years, Vietnam’s consumer market has witnessed a significant boom in eco-friendly and sustainable brands. As the world grapples with the effects of climate change, the importance of sustainable living has never been clearer. Vietnamese consumers are now embracing this trend and are actively seeking environmentally friendly products. This shift in consumer behavior has

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Exploring the Non-Linear Consumer Journey: Multi-Touchpoint Marketing Strategies for Vietnamese Buyers

Leave a Comment / Digital marketing trends, How-To & Guides, Influence Marketing, Marketing Landscape in Vietnam, Trends & Insights / Louise Marketing Vietnam

Over the past decade, the consumer journey in Vietnam has evolved dramatically. The traditional linear route – where consumers progress through a predictable series of stages from awareness to purchase – has been replaced by a non-linear journey characterized by multiple touchpoints. This change has necessitated the development of innovative multi-touchpoint marketing strategies for Vietnamese

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The Rise of AI-Driven Marketing in Vietnam: Trends for 2025

Leave a Comment / Digital marketing trends, Marketing Landscape in Vietnam, Trends & Insights / Louise Marketing Vietnam

Vietnam, a rapidly developing South East Asian nation, is on the brink of a digital marketing revolution. At the heart of this evolution lies the adoption of Artificial Intelligence (AI) in marketing strategies. In this article, we will delve into the rise of AI-driven marketing in Vietnam and highlight the key trends we can anticipate

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What’s Driving the Boom in Vietnamese Men’s Skincare?

Leave a Comment / Influence Marketing, Trends & Insights / Louise Marketing Vietnam

The world of men’s skincare has dramatically evolved over the past few years. One of the most fascinating developments in this industry is the remarkable boom in Vietnamese men’s skincare. It’s a trend that’s captured the attention of global beauty brands and consumers alike. But what’s driving this sudden spike in interest and demand? Let’s

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