Influence Marketing Archives - Marketing Vietnam

Exploring the Non-Linear Consumer Journey: Multi-Touchpoint Marketing Strategies for Vietnamese Buyers

Leave a Comment / Digital marketing trends, How-To & Guides, Influence Marketing, Marketing Landscape in Vietnam, Trends & Insights / Louise Marketing Vietnam

Over the past decade, the consumer journey in Vietnam has evolved dramatically. The traditional linear route – where consumers progress through a predictable series of stages from awareness to purchase – has been replaced by a non-linear journey characterized by multiple touchpoints. This change has necessitated the development of innovative multi-touchpoint marketing strategies for Vietnamese […]

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The Rise of Social Commerce Live Streaming: Why Vietnamese Shoppers Love Real-Time Shopping

Leave a Comment / Digital marketing trends, Influence Marketing, Marketing Landscape in Vietnam / Louise Marketing Vietnam

Hello there, digital marketing enthusiasts! Today, we’re going to dive into an exciting new trend that’s sweeping across the world of e-commerce: social commerce live streaming. This trend is particularly taking off in Vietnam, where shoppers can’t seem to get enough of real-time shopping experiences. So, what’s all the fuss about? Let’s delve into the

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Vietnam’s Gen Alpha: How Kids are Shaping Future Buying Patterns

Leave a Comment / Influence Marketing, Marketing Landscape in Vietnam / Louise Marketing Vietnam

As we navigate the ever-evolving world of consumer behavior, it’s essential to understand who our future buyers will be. In Vietnam, the spotlight is on Generation Alpha, the group of children born between 2010 and 2025. This tech-savvy generation is poised to shape the future of buying patterns in ways we can’t even imagine yet.

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What’s Driving the Boom in Vietnamese Men’s Skincare?

Leave a Comment / Influence Marketing, Trends & Insights / Louise Marketing Vietnam

The world of men’s skincare has dramatically evolved over the past few years. One of the most fascinating developments in this industry is the remarkable boom in Vietnamese men’s skincare. It’s a trend that’s captured the attention of global beauty brands and consumers alike. But what’s driving this sudden spike in interest and demand? Let’s

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KOL vs. KOC: What’s the Difference and When to Use Each?

Leave a Comment / Influence Marketing / Louise Marketing Vietnam

In the bustling world of digital marketing, one term you may have encountered is KOL, Key Opinion Leader. However, a more recent addition to this sphere is the KOC, or Key Opinion Consumer. Both KOLs and KOCs play significant roles in influencing consumer behavior and purchasing decisions. Yet, they aren’t the same and understanding their

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