Introduction You might have heard about viral marketing campaigns that have taken the world by storm, but have you ever wondered about the ones that made a significant impact in specific regions? If you have, then you’re in the right place! Today, we will delve into the top 5 campaigns that went viral in Vietnam […]
Top 5 Campaigns That Went Viral in Vietnam (And Why) Read More »
As a tech enthusiast, you’re probably familiar with the global messaging giants: WhatsApp, Facebook Messenger, and WeChat. But, have you heard about Zalo? If you’re in Vietnam or planning to do business there, understanding the dynamics between Zalo and WhatsApp will offer you valuable insights into the country’s digital communication landscape. So, let’s dive into
Zalo vs. WhatsApp in Vietnam: Messaging Habits You Need to Know Read More »
Vietnam, with its burgeoning economy and youthful population, presents a lucrative opportunity for foreign marketers. However, the regulatory environment in Vietnam is complex and requires careful navigation to ensure compliance and success. Understanding the intricacies of Vietnam’s marketing regulations is crucial for any foreign entity looking to establish a foothold in this dynamic market. The
Navigating Vietnam’s Regulatory Environment for Foreign Marketers Read More »
Influencer marketing has emerged as a pivotal strategy in Vietnam’s dynamic marketing landscape. As brands seek innovative ways to connect with consumers, leveraging the reach and authenticity of influencers has become increasingly attractive. This blog post delves into the nuances of influencer marketing in Vietnam, offering insights into its current state, challenges, and future prospects.
Influencer Marketing in Vietnam: What You Need to Know Read More »
In the rapidly evolving landscape of digital marketing, Zalo Ads has emerged as a pivotal platform for businesses aiming to penetrate the Vietnamese market. As Vietnam’s leading messaging app, Zalo boasts over 70 million users, making it an indispensable tool for marketers. This guide provides a comprehensive step-by-step approach to advertising on Zalo Ads, ensuring
How to Advertise on Zalo Ads (Step-by-step) Read More »
Offline-to-Online (O2O) strategies have emerged as a pivotal component in the marketing landscape, particularly in Vietnam’s tier 2 and 3 cities. These strategies are not merely a trend but a necessity for businesses aiming to bridge the gap between physical and digital realms. As Vietnam continues to experience rapid urbanization and digital transformation, understanding the
Offline-to-Online (O2O) Strategies in Tier 2 & 3 Cities Read More »
In recent years, Vietnam has witnessed a significant shift in consumer behavior, particularly among its youth, towards more sustainable and environmentally friendly practices. This trend is not just a fleeting fad but a profound transformation that is reshaping the marketing landscape in the country. As the world grapples with the pressing challenges of climate change
Green Marketing & Sustainability Trends Among Vietnamese Youth Read More »
In the dynamic landscape of Vietnam’s marketing industry, a new phenomenon is reshaping the way brands connect with consumers: the rise of Key Opinion Consumers (KOCs). As the digital ecosystem evolves, KOCs are emerging as influential players, bridging the gap between traditional influencers and everyday consumers. This shift is not only redefining marketing strategies but
The Rise of KOC (Key Opinion Consumers) in Vietnam Read More »
Highlands Coffee, a prominent player in Vietnam’s burgeoning coffee market, has carved a niche for itself by effectively engaging with the youth demographic. This demographic, characterized by its tech-savvy nature and evolving consumer preferences, presents both opportunities and challenges for brands aiming to capture their attention. Highlands Coffee’s strategy offers valuable insights into how local
Local Brand Spotlight: Highlands Coffee’s Youth Engagement Strategy Read More »
Coca-Cola, a global leader in the beverage industry, has long been recognized for its innovative marketing strategies and ability to adapt to diverse markets. In Vietnam, a country with a rich cultural heritage and rapidly evolving consumer landscape, Coca-Cola has successfully tailored its campaigns to resonate with local audiences. This blog post delves into the
How Coca-Cola Adapted Its Campaigns for the Vietnamese Market Read More »
