Local Platforms & Tools

Vietnam’s social commerce landscape is rapidly evolving, driven by the dynamic interplay of livestreaming, TikTok Shop, and other digital platforms. As the country embraces digital transformation, these elements are reshaping the way businesses engage with consumers, offering new opportunities and challenges for marketers. Livestreaming has emerged as a powerful tool in Vietnam’s social commerce scene. […]

In the rapidly evolving landscape of Vietnamese e-commerce, two giants stand at the forefront: Tiki and Shopee. These platforms have not only transformed the way Vietnamese consumers shop but have also set the stage for a fierce competition that is reshaping the market dynamics. As marketing enthusiasts and media professionals, understanding the intricacies of this

Zalo, Vietnam’s leading super app, has become a cornerstone in the country’s digital landscape, revolutionizing the way people communicate and businesses advertise. Launched in 2012 by VNG Corporation, Zalo has rapidly evolved from a simple messaging platform to a multifaceted application that integrates social networking, e-commerce, and digital payments. This transformation has positioned Zalo as