Author name: Team Marketing Vietnam

Vietnam’s marketing landscape is rapidly evolving, driven by the dynamic and diverse demographics of Gen Z and Millennials. These two cohorts are not only reshaping consumer behavior but also redefining marketing strategies across the nation. Understanding their unique characteristics, preferences, and digital habits is crucial for brands aiming to capture their attention and loyalty. Gen […]

Vietnam is rapidly emerging as Southeast Asia’s rising star in the e-commerce sector, a development that is reshaping the region’s digital economy landscape. With a burgeoning middle class, increasing internet penetration, and a youthful, tech-savvy population, Vietnam presents a fertile ground for e-commerce growth. This transformation is not only attracting local entrepreneurs but also drawing

Vietnam’s digital economy is poised for significant growth by 2025, presenting both opportunities and challenges for marketers and businesses. As the country continues to embrace digital transformation, understanding the landscape is crucial for those looking to capitalize on this burgeoning market. The Vietnamese government has set ambitious goals for its digital economy, aiming to make